LeadPop | Exclusive Business Loan Leads

The Problem

Stop Burning Budget on Leads That Don't Close

If you're funding business loans, you know the struggle. Most lead sources are broken.

🔄

Shared Leads

By the time you call, three other lenders already did. You're competing for attention instead of closing deals.

💸

Retainer Agencies

$5K-$10K/month with zero guaranteed results. You pay whether the campaigns work or not.

📉

Aged Lead Lists

Contacts who applied weeks ago and already moved on. You're chasing ghosts with dead phone numbers.

❌

Unqualified Prospects

Sub-600 credit scores, $50K revenue, startups with no history — leads that will never fund and waste your closers' time.

🎲

All the Risk on You

You pay for ads, you pay the agency, you pay per lead — regardless of whether any of it converts.

⏱️

Slow to Scale

Building lead gen capacity takes months of testing, optimization, and budget. Meanwhile, your sales team is waiting for pipeline.

There's a smarter way to scale your pipeline

The Solution

Your Leads. Your Criteria.
Our Risk.

We handle everything — ad spend, campaigns, verification. You only pay when we deliver qualified leads.

🎯

100% Exclusive

Every lead is yours alone. We never sell the same prospect to multiple lenders. Your pipeline stays competitive.

💰

We Cover Ad Spend

We invest in the campaigns. You only pay when a qualified lead hits your CRM. Zero financial risk on your end.

⚙️

Your Filters, Your Rules

Set the criteria that matter: credit score minimums, revenue thresholds, years in business, loan amounts, geography. We deliver to spec.

🤖

AI-Powered Optimization

Our campaigns learn and improve continuously. The longer we run together, the better your lead quality gets.

✅

OTP-Verified Contacts

Real phone numbers. Real emails. Every lead is verified before it reaches you — no bots, no tire-kickers, no spam.

🔄

Replacement Guarantee

Lead doesn't meet your criteria? We replace it free. No disputes, no hassle, no exceptions.

How It Works

Three Steps to a Full Pipeline

No long onboarding. No complicated setup. Just qualified leads flowing to your CRM.

📞

Get Your Free Lead Analysis

Tell us your buy box — loan types, credit minimums, revenue thresholds, geography. We'll analyze your needs and build a custom quote tailored to your criteria.

🚀

We Launch Campaigns

We build and fund targeted ad campaigns across Meta, Google, and more. You pay nothing until qualified, OTP-verified leads start flowing.

📥

Leads Hit Your CRM

Exclusive leads delivered in real-time to Salesforce, HubSpot, or any CRM you use. Bad lead? We replace it free. No questions asked.

See the Full Process →

What We Cover

Leads for Every Loan Product You Fund

Whether you're closing MCAs, SBA deals, or equipment financing, we generate leads tailored to your product mix.

🏛️

SBA Loans
(7a, 504)

⚡

Merchant Cash Advances

🏗️

Equipment Financing

💳

Lines of Credit

📄

Invoice Factoring

📊

Term Loans

💵

Working Capital

🏢

Commercial Real Estate

📈

Revenue-Based Financing

🚀

Startup & Microloans

Leads Built to Your
Lending Criteria

Stop wasting time on leads that don't fit your underwriting guidelines. You set the rules, and we deliver prospects that match.

→ Credit score thresholds (550+, 600+, 650+, etc.)
→ Annual revenue requirements ($100K to $10M+)
→ Time in business minimums
→ Loan amount ranges
→ Use of funds & loan purpose
→ Geographic targeting (state, region, nationwide)
→ Industry & business type preferences
→ Monthly bank deposits (for MCA products)

🔒 Every lead is OTP-verified — real contacts, no spam

Why LeadPop

How We Stack Up

See why lenders are switching from traditional agencies and shared lead providers.

Feature	LeadPop	Marketing Retainer Agency	Shared Lead Providers
Pricing Model	✓ Pay per qualified lead	✗ $3K-$10K+/month regardless	⚠ Pay per lead (but shared)
Who Pays for Ads	✓ We do	✗ You do	✓ They do
Lead Exclusivity	✓ 100% exclusive	⚠ Varies by contract	✗ Sold to 3-5+ buyers
Custom Filters	✓ Credit, revenue, geography & more	⚠ Limited targeting	⚠ Basic filters only
Quality Guarantee	✓ Free replacement	✗ No guarantee	✗ No guarantee
Real-Time Delivery	✓ Instant to your CRM	⚠ Weekly/monthly reports	⚠ Batch delivery
Contact Verification	✓ SMS OTP verified	⚠ Varies	✗ Often unverified
Upfront Costs	✓ $0	✗ Setup fees + retainer	⚠ Varies

LeadPop

Pricing ✓ Pay per qualified lead

Who Pays for Ads ✓ We do

Lead Exclusivity ✓ 100% exclusive

Custom Filters ✓ Full control

Quality Guarantee ✓ Free replacement

Delivery ✓ Real-time to CRM

Verification ✓ SMS OTP verified

Upfront Costs ✓ $0

Marketing Retainer Agency

Pricing ✗ $3K-$10K+/month

Who Pays for Ads ✗ You do

Lead Exclusivity ⚠ Varies

Custom Filters ⚠ Limited

Quality Guarantee ✗ No guarantee

Delivery ⚠ Weekly reports

Verification ⚠ Varies

Upfront Costs ✗ Setup + retainer

Shared Lead Providers

Pricing ⚠ Per lead (shared)

Who Pays for Ads ✓ They do

Lead Exclusivity ✗ Sold 3-5+ times

Custom Filters ⚠ Basic only

Quality Guarantee ✗ No guarantee

Delivery ⚠ Batch delivery

Verification ✗ Often unverified

Upfront Costs ⚠ Varies

$150M+

Ad Spend Managed in 5 Years

Our team has scaled lead generation campaigns across multiple industries, generating millions in closed revenue for our clients. Now we're bringing that same performance-driven approach to business lending.

🇺🇸 All 50 States

🔌 All Major CRMs

🤖 AI-Powered

✅ OTP Verified

FAQ

Questions? We've Got Answers.

What's the catch?

The only "catch" is that we're selective — and we take all the risk. We invest our own money in ad spend upfront, so if we fail to deliver, it's entirely on us. You pay nothing unless we deliver qualified leads. If your criteria is too narrow or your market too small for us to deliver profitably, we'll tell you that on the first call. We'd rather be honest than take you on as a client we can't deliver for.

Are leads exclusive?

Yes, 100%. Every lead we deliver is yours alone. We never sell the same lead to multiple lenders or brokers. Your leads are exclusive to you.

How much do leads cost?

Pricing depends on your specific criteria — the types of loans you fund, your qualification filters, credit thresholds, revenue minimums, and monthly volume. Tighter criteria = higher quality = higher cost per lead. Broader criteria = lower cost, higher volume. We'll give you exact pricing on your strategy call once we understand your buy box.

Why do I need to book a call for pricing?

Because cookie-cutter pricing doesn't work. Your lead cost depends entirely on your lending criteria and buy box. A lender funding $50K MCAs has different needs than one doing $500K SBA loans. The call lets us understand your exact requirements so we can give you accurate pricing.

What if a lead doesn't meet my criteria?

We replace it free. If a lead is clearly unqualified or bogus, just flag it and we'll send a replacement at no charge. No disputes, no hassle.

How do you ensure lead quality?

OTP verification confirms real contact info. Custom filters ensure leads match your buy box. AI optimization improves quality over time. Every lead is vetted before it reaches your CRM.

How quickly will I receive leads?

Once campaigns are live, leads are delivered in real-time directly to your CRM. No waiting, no batching. Leads flow as they're generated.

What CRMs do you integrate with?

All major platforms: Salesforce, HubSpot, Velocify, Zoho, and even Google Sheets. If you use it, we can push leads there in real-time.

How does SMS OTP verification work?

When a prospect fills out our form, we send a one-time passcode via SMS to their phone number. They must enter this code to complete the submission. This confirms the phone number is real, active, and belongs to the person filling out the form — eliminating fake numbers and bot submissions.

What qualifies for a lead replacement?

If a lead clearly doesn't meet your agreed-upon criteria — wrong contact info, doesn't match your credit score minimum, revenue threshold, or other filters — just flag it and we'll replace it at no charge. We review flagged leads quickly and don't make you jump through hoops.

What loan types do you cover?

All of them: SBA, MCA, equipment financing, lines of credit, invoice factoring, term loans, commercial real estate, revenue-based financing, and more. We tailor leads to your specific product offerings.

Do you cover the entire US?

Yes, we can target any state, region, or go nationwide based on your preferences. You tell us where you lend, we deliver leads there.

Can you target specific industries or business types?

Yes. If you specialize in certain verticals like restaurants, trucking, medical practices, construction, etc., we can target those industries specifically. We can also exclude industries you don't fund.

What data fields do you capture on each lead?

Standard fields include: business name, owner name, phone, email, estimated credit score range, annual revenue, years in business, loan amount requested, and use of funds. We can customize the form to capture additional fields you need for your underwriting process.

How do you generate the leads?

We run targeted paid advertising campaigns across multiple platforms to reach business owners actively seeking financing. Our campaigns are optimized specifically for business loan intent, not recycled from other industries. We handle all creative, targeting, and optimization in-house.

A Message From Our Founder

Why Pay-Per-Lead Is the Only Model That Makes Sense for Business Loan Companies.

After years running marketing campaigns, I kept seeing the same broken dynamic: agencies charge retainers whether they deliver or not. You absorb all the risk. And when campaigns underperform, the agency still gets paid.

So we built LeadPop differently. We cover the ad spend. We take the risk. You only pay when we deliver qualified leads — completely risk-free for you.

If you grow, we grow. We have real skin in the game. If we don't deliver, we don't get paid. When we do deliver, you scale and we scale with you.

You're not betting on us. We're betting on ourselves.

James LaRosa

— Owner, LeadPop

Get Your Free Lead Analysis →

Exclusive Business Loan Leads. You Only Pay for Results.